Product feed
A structured export of the catalog (id, title, description, link, image, price, availability) in the Google Merchant Center spec, the format most shopping surfaces ingest.
What Is Generative UI, and Who Composes Your Storefront?
Generative UI is an interface an AI model composes at the moment of use. Google measured an 82.8% preference for generated interfaces over text answers and shipped the approach inside Gemini and Search. For a brand the question is control: platforms already compose your products on their surfaces, while a brand agent can compose the brand's own selling surface from approved components, with checkout staying deterministic on the brand's rails.
What Is an Agentic Storefront? A Guide for Ecommerce Founders
An agentic storefront is a conversational shopping experience layered onto an existing ecommerce site. It interprets a shopper’s question, retrieves current facts from a canonical catalog, and assembles relevant cards, comparisons, and explanations, while each AI engine retains control over its own selections and citations.
ChatGPT Brand Visibility: How to Check It and What Moves It
ChatGPT brand visibility dashboards can show whether your brand appears in AI answers, but they do not prove that your products are readable, matchable, or buyable by AI engines. Ecommerce teams should audit the catalog inputs that ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews can read: feeds, schema.org fields, identifiers, taxonomy, freshness, and checkout endpoints.
How GEO works: make catalogs readable by AI
How does generative engine optimization work? For ecommerce, it makes product information easier for ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews to retrieve, parse, verify, and connect to checkout-capable records where supported.
What Is Generative Engine Optimization? Catalog stakes
Generative engine optimization is the practice of structuring content and product data so AI answer engines can retrieve, understand, summarize, and cite it accurately. For ecommerce, the key unit is the canonical product record: price, availability, identifiers, taxonomy, images, shipping, and checkout facts that stay consistent across pages and feeds.