llms.txt

A proposed convention: a markdown file served at /llms.txt that gives language models a curated map of a site's most useful content.

Article - 14 min read

How GEO works: make catalogs readable by AI

How does generative engine optimization work? For ecommerce, it makes product information easier for ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews to retrieve, parse, verify, and connect to checkout-capable records where supported.

Article - 9 min read

Generative engine optimization for ecommerce: what AI reads and skips in 2026

Generative engine optimization for ecommerce makes product data readable, matchable, and buyable by AI engines through schema, attributes, availability, policies, and page copy they can parse.