SEO
Search Engine Optimization: earning visibility in classic search results through content, links and technical site health. In 2026 it remains the base layer that AI search builds on.
Agentic Commerce: Who Sells When AI Buys? (2026)
Agentic commerce begins when an AI agent performs discovery, comparison, selection, or checkout for a person. Agentic Selling is the seller-side discipline that makes a brand’s products retrievable, understandable, comparable, and actionable, with checkout on the brand’s rails.
GEO tools: what breaks before AI visibility
GEO tools usually measure brand visibility in AI answers, including mentions, citations, prompts, competitors, and sentiment. Ecommerce teams also need a second layer: product data that is structured, consistent, taxonomy-aligned, and available through feeds or endpoints that AI answer engines and shopping agents can read.
What Is Generative Engine Optimization? Catalog stakes
Generative engine optimization is the practice of structuring content and product data so AI answer engines can retrieve, understand, summarize, and cite it accurately. For ecommerce, the key unit is the canonical product record: price, availability, identifiers, taxonomy, images, shipping, and checkout facts that stay consistent across pages and feeds.