SEO

Search Engine Optimization: earning visibility in classic search results through content, links and technical site health. In 2026 it remains the base layer that AI search builds on.

Article - 18 min read

GEO tools: what breaks before AI visibility

GEO tools usually measure brand visibility in AI answers, including mentions, citations, prompts, competitors, and sentiment. Ecommerce teams also need a second layer: product data that is structured, consistent, taxonomy-aligned, and available through feeds or endpoints that AI answer engines and shopping agents can read.

Article - 16 min read

What Is Generative Engine Optimization? Catalog stakes

Generative engine optimization is the practice of structuring content and product data so AI answer engines can retrieve, understand, summarize, and cite it accurately. For ecommerce, the key unit is the canonical product record: price, availability, identifiers, taxonomy, images, shipping, and checkout facts that stay consistent across pages and feeds.

Article - 8 min read

Generative engine optimization: what AI can read in 2026

Generative engine optimization for ecommerce makes product data readable, matchable, and buyable by AI engines through schema, attributes, availability, policies, and page copy they can parse.